Pictet Group
Beyond success: entrepreneurship, technology, and the evolution of clothing
Technology & science · 06 Aug 2024
0 min read
How will nano materials revolutionise the clothing industry? According to Steve Tidball, founder of futuristic clothing brand Vollebak, we’re entering an age where technology is going to be absorbed into our clothes, turning them into tools. But what does the future hold for clothing as it becomes a technological tool?
From jackets made of 11 kilometres of copper to hoodies fit for Mars, Vollebak’s “future proof” garments are re-shaping the fashion industry. Discover how Steve Tidball built a solid network of A-listers customers by tapping into futuristic mega trends such as the emergence of space travel, all whilst battling challenging health issues. How did Steve’s unique theory of innovation drive his ambition to integrate technology in clothing and what do the next 50,000 years of clothing look like?
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Steve Tidball
Steve Tidball is the co-founder of Vollebak, a pioneering apparel brand that leverages cutting-edge technology to create futuristic clothes. Inspired by his passion for extreme sports, Steve co-founded Vollebak in 2019 with his twin brother Nick Tidball. Steve and Nick’s relentless pursuit of innovation has led to the development of groundbreaking materials such as graphene-infused fabrics and self-healing jackets that landed Vollebak multiple innovation awards. With A-list customers like Christopher Nolan and Bear Grylls, the Tidball twins have cemented Vollebak’s reputation as the ultimate “future-proof” brand.
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